The availability of healthcare site portals makes it extremely accessible for patients to stay involved in their medical care and stay connected with their doctors.
Both patients and practices reap benefits when patients engage themselves with an active role in their health. Patients can typically receive better care while taking some of the pressure off physicians who oversee several patients’ health. The availability of healthcare site portals makes it extremely accessible for patients to stay involved in their medical care and stay connected with their doctors. Despite this, medical practices can still see low patient engagement with the healthcare site portal. By implementing the following strategies, you can encourage patients to use all those useful tools available to them through your healthcare site portal.
Provide Engaging Informative Resources
Make available to your patients a wide variety of informative resources on health topics through your healthcare site portal. These resources can contain news in the healthcare industry or practice-specific treatment options that may soon be available. Consider how plenty of patients and their loved ones are concerned and curious about diagnosis, medications, therapies, and other health-related topics. By providing a convenient library or catalog of useful resources in one place, people are more likely to find what they’re looking for using the site portal.
Present Tutorials of the Features
Tutorials are immensely useful. Some patients resist adopting new tools and technology because it seems confusing and daunting to learn the new thing. Starting with user-friendly product design is great, but even then, tutorials and new user guides can be invaluable. Having built-in tutorials of the various features directly on the healthcare site portal isn’t the only option; Physicians and other patient-facing staff are encouraged to help new users navigate a portal. This can be a more comfortable option for patients who need human guidance in order to understand all the features and functions the portal can offer.
Emphasize Value and Practicality
At the end of the day, getting a patient to engage more meaningfully with the healthcare site portal is a lot like selling a product. The best way to close the sale is to emphasize the value, benefits, and practicality of the product features, not just explain what the features can do. Similarly, a patient would more likely be inclined to use the portal for features like requesting prescription refills when presented in a way that it’s an easy way to never run out of medication. Highlighting that the request is put through with a push of a button rather than a phone call to the doctor’s office is a far more compelling pitch to use the portal than to state “this is the tab to request Rx refills.”
Healthcare IT Services and Solutions from Audley Consulting Group
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