Here are four considerations to keep in mind when designing modern healthcare site portals.
Hospitals and healthcare site portals need to make a great impression on their website visitors. But with so many different potential visitors to cater your site design to, how can you create a satisfactory experience for the majority of users? What’s more, many of your site visitors will be accessing your web portal for critical information or activities. Is the website design optimized to help present the right information in an efficient and visually pleasing way? Whether you are developing or improving healthcare site portals, remembering a few key design considerations will go a long way in implementing better user experience.
Optimize for Uses
Understanding the patient’s or visitor’s primary uses of the healthcare site portal prioritizes which aspects of the website need to operate smoothest. Generally, these tasks include accessing their medical records and health information, paying bills online, and looking up a provider or service at the healthcare facility. Many organizations already understand these urgent needs, so their website makes it obvious how to get to these services right away. These include large navigation buttons to fulfill actions, like finding a location or setting up telemedicine appointments, even a patient login widget. An evident search bar serves as a useful catch-all for other inquiries.
Simple Navigation
Simple navigation should be intuitive. Users should see a button or link and know what to do, how to get there, and how to go back. Sometimes, you need to limit the number of choices you present as to avoid overwhelming the visitor, and essentially adding distractions to what they’re looking for. Consistency in design for navigation bars is a useful method for signaling and guiding a user’s visit on your website.
Accessibility
Standards for website accessibility and ADA compliance should be met to cater to visitors with impairments or disabilities. These can be physical, visual, and cognitive impairments that will influence how visitors will use your website. There are many items an accessible website must meet to be considered an ADA compliant site, such as visual design, mouse-free navigation, and optimization for viewing on different devices and screens.
High-Quality Visuals
Using high-quality is only a portion of what goes into brilliant and aesthetically pleasing website design, but it is critical nonetheless. The visuals engage the viewer and promote the overall branding of the healthcare organization. In addition to graphics and photography, well-made video content also contributes greatly to how prospective patients view the organization in their minds.
Healthcare IT Services and Solutions from Audley Consulting Group
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